Onyx Coffee Lab

Social Media Marketing

We were tasked with helping Onyx Coffee Lab to grow their e-commerce business through digital advertising.

Prior to working with us Onyx did not have a digital advertising strategy.

We have helped them expand their reach across platforms. This includes Facebook, Instagram, Google, and TikTok.

The data reflected in this study represents the growth from 2021 (Jan-Dec) to 2022 (Jan-Dec).

Goals

  • Increase Average Order Value

  • Increase Conversion Rate

  • Decrease Cost of Acquisition

  • Increase ROAS (Return on Ad Spend)

  • Increase Total Revenue

Facebook Ads

Instagram Ads

Instagram Story Ads

Results

Total Conversion Revenue Growth

↑13.3%

Facebook + Instagram, Year Over Year

↑0.76%

Average CTR

Average Conversion Rate

↑1.5%

Lower CPA

↓1.4%

Increase in Conversions

Online Sales, Year Over Year

↑13.0%

Increase in AOV

↑4.5%

Total Site Visits

↑3.0%

Average Blended ROAS

↑9.8%

Increase in Total Orders

↑25%

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